Leopoldo Alejandro Betancourt Lopez was brought into the
initial stages of the founding of Hawker, the company he is currently the
president of. He has used his knowledge and innovation  to go beyond just being
one of the primary funding partners of the company. He uses what he knows to
keep the company relevant in all situations and very profitable . Lopez has
tapped into the power of social media to both advertise and to keep the company
mobile in doing what they can to be noticed by customers. Hawkers has become
far more than the sunglasses company  that they began as before even Lopez came
into it.

One of the ways that Leopoldo Alejandro Betancourt Lopez is
using social media  is by seeing what customers not only want, but also need.
During the pandemic, few were going outside, so the company found a product
line that would work. The influencers are the way that the company is quickly
communicating  with those who are either customers or are considering. Leopoldo
Alejandro Betancourt Lopez is also doing this while he is making sure Hawkers
is remaining environmentally sound and keeping the price where customers need
to be able to make purchases.

The world is ever changing, which is why
Leopoldo Alejandro Betancourt Lopez is creating these avenues of knowledge and
communication with social media . There is no better way to know what people
want, but many companies are being far slower in using it this way. Most only
react to what is said on site people frequent, instead of using it as a true
communication tool. This is how innovation works  in the modern world.