Why Tanner Winterhof Started the Farm4Profit Podcast

In agriculture, time is precious and change is constant. Between unpredictable weather, shifting markets, and mounting operational demands, it’s easy for farmers to put business strategy on the back burner. That’s exactly why Tanner Winterhof co-founded the Farm4Profit podcast—to meet producers where they are, with conversations that blend practical insight and forward-thinking perspective.

Winterhof, who’s worked at the intersection of finance and farming, saw a gap in how knowledge was being shared. Too much of the information available to producers was either too technical, too generic, or too disconnected from the realities of running a modern farm. With Farm4Profit, he set out to create something different: a platform that treats agriculture as a business and farmers as entrepreneurs. That focus is explored in this interview about his early motivations and professional journey.

What sets the podcast apart is its tone—accessible, candid, and built for those who spend their days in the cab of a tractor or the back of a barn. Winterhof and his co-hosts break down topics like asset management, leasing decisions, ag tech adoption, and generational transition with an eye toward real-world application. Listeners aren’t just tuning in for theory; they’re getting tools. You can find more insight into how Tanner Winterhof leads conversations that elevate ag strategy.

But Farm4Profit isn’t just about margins. It’s about mindset. Winterhof wanted to build a community around continuous improvement—helping producers think more strategically, manage risk more confidently, and connect with voices that challenge the status quo. He sees the podcast as part information hub, part accountability partner.

Guests range from agronomists and economists to farmers and innovators, all contributing to a broader conversation about what it takes to run a resilient, profitable operation in today’s environment. For Winterhof, that range is intentional. He believes the best insights come from unlikely combinations—where financial logic meets field experience, and where old-school grit meets new-school tools. His public commentary can also be followed on this Crunchbase profile.

Over time, the podcast has become more than just a source of advice. It’s a signal of what modern agriculture can be: smarter, sharper, and more collaborative. And at its heart is Tanner Winterhof‘s commitment to one simple idea—that every farmer deserves a chance to run not just a good farm, but a great business.

For Tanner Winterhof, Farm4Profit isn’t just a podcast. It’s a mission to elevate how producers think, act, and succeed. One episode at a time.