Why Successful Brands Like Fabletics are Attracting Huge Crowds
In the modern times, most of the consumer purchases are determined by the number of clients. The modern customer will look at the crowd sourced review before choosing to buy a certain product or service. This means that a personal recommendation from an individual they know means more purchases. Some of the most successful brands in the market are embracing this technique so that they can market their products.
Fabletics is one of the companies that have embraced this method. The company was introduced in the year 2013, and it has already grown significantly, registering over 200% profits. The company is famed to have done well compared to some of the fashion giants in the market such as Amazon. Fabletics has increased its subscribers in the recent times. Shawn Gold is currently the marketing officer of the fashion company, and he is responsible for the success of the brand.
Fabletics says that it has grown so much in the recent times and attracted a large crowd over the years because it understands the prominence of customer reviews. According to the company, management, customer reviews have the power to increase the customer acquisition, customer retention and improved loyalty for all the brands in various industries.
The modern consumer is very different from the traditional one. The consumer lives a very digital life, and this has increased the significance of online reviews whenever they have to decide on the purchase of a product. Before the consumer makes any purchase, they will find time to research and read all reviews concerning the product so that they can determine the quality and reliability of a product.
Fabletics is one of the most successful fashion brands in the market in the recent times. The company was established several years ago, and it has been doing well. Fabletics specializes in active wear. The institution understands the consumers prefer to go for quality items at affordable prices and this is why it has invested heavily in making sure that they only stock items that are loved by the customers.
Fabletics has a special mechanism of marketing their products. The online stores are always stocked with a wide variety of cloths to suit different tastes. The company understands that the customers are very busy, and this is why it sends them cloths every month through a special subscription at a very affordable fee. The company has a team of experts who advise clients too.